Media Consumption: A Guide for PR Pros
Nowadays, it is no longer possible to guarantee media coverage and reach a great audience with just a single media release. The evolved media landscape is very complex, with its audiences spread across numerous social media platforms. For public relations practitioners( PR) to thrive in this environment, they must become the daily investigators of media consumption. With this guide, I aim to provide you with an understanding of how the public consumes media. Adaptable from: User Content The Incredible Shift of the Media Remember those boring old days when you used to wait for the evening news or grab the morning paper? Traditional media is still valuable, but let us admit, that it has lost its blueprint . The dominance of social media has resulted in a world where people are forever glued to their smartphones waiting for updates (Ortiz-Ospina, 2019.). Streaming services have transformed in an even better way, it has transformed entertainment in such a manner that people can now c...