The Conversation Corner

Nowadays, it is no longer possible to guarantee media coverage and reach a great audience with just a single media release. The evolved media landscape is very complex, with its audiences spread across numerous social media platforms. For public relations practitioners( PR) to thrive in this environment, they must become the daily investigators of media consumption. With this guide, I aim to provide you with an understanding of how the public consumes media. Adaptable from: User Content The Incredible Shift of the Media Remember those boring old days when you used to wait for the evening news or grab the morning paper? Traditional media is still valuable, but let us admit, that it has lost its blueprint . The dominance of social media has resulted in a world where people are forever glued to their smartphones waiting for updates (Ortiz-Ospina, 2019.). Streaming services have transformed in an even better way, it has transformed entertainment in such a manner that people can now c...

The Power of PR 2.0   Have you ever looked around you and realized how much things are evolving? Yep, the future seems to be arriving faster than we anticipated. The world of communication is in a state of inconstancy and things are just getting outdated in the blink of an eye. Now is this a good or a bad thing for public relations practitioners? Well, buckle up and get a peek into the innovations that influence the landscape of tomorrow. Adapted from:  Future Innovations                                           Technology In the Spotlight By Author Artificial intelligence is no longer just fiction that we can only read about in books. The application of AI came and settled in our lives, it studied the minds of humans and that was one of its valued abilities, but its main aim and mission were to enhance the capabilities of human beings. Guarneri (n.d.) states that It...